A THAT BUSINESS OF CONVERSATION. Baiba Matisone is a brand & creative strategist in Berlin. She is the co-founder of brandLingual, a learning platform that bridges evidence-based and intuitive marketing. Previously, she has held strategy roles at Ogilvy, Grey, Fallon, Kantar Millward Brown, and Antoni Berlin, working on global accounts including Mercedes-Benz, Vodafone, L’Oréal Paris, and Google across Asia, Europe, and North America. She lectures at Miami Ad School, and is the founder of strategy community Planning Folklore, and practitioner community Strategy Pints Berlin.