Quality Is What Saves Us
I talk a lot about quantity versus quality. And since the post-war manufacturing boom, society and the economy have been more and more geared toward quantity.
But now we're in a very interesting place. Because the world is about to present a strange contradiction. We are going to have less quantity of material things available to us – and I propose that we all switch gears and start focusing on quality when it comes to material goods.
But we are also being hit with a massive increase in the quantity of non-material goods: information. AI content generators are about to flood the internet with billions of new posts, articles, and images.
Information and content are already ubiquitous, and they are going to grow exponentially.
This is a very odd situation to be in. Outside of our heads, we are being forced to shift to lower quantity – and hopefully compensate with higher quality. But inside our heads, the reverse is true. We are being forced to shift to higher quantity, which necessarily drives a shift to lower quality. A quantity tsunami is building, and it will take deliberate effort to resist it.
This is going to be a very weird balancing act, and I propose that we prioritize quality over quantity in all aspects of our lives.
A few quality things, material or not, are far more meaningful than a mass of poor-quality anything.
So, slow down. Look for quality – in all things. And don't be swept away by the quantity tsunami.
Resourcing Hope for Alternative Futures
Fixing the funding shortfall to nourish new possibilities
The final piece in the puzzle
This is the fourth and final essay in a series that we are releasing concurrently and which explore the ideas, evolution and findings of an experimental piece of research that Onion Collective undertook through the course of 2024. Supported by the Joseph Rowntree Foundation, it aimed to uncover and understand the network of practitioners working for alternative futures in the UK today. The first essay explored transition models and metaphor as context for that work, and proposed a different way of looking at systems transformation; the second essay examined the power of social networks in creating new worlds and explored an ecosystem ‘map’ of the UK’s alternative future practitioners. Essay three explored what these new world builders look and sound like, estimating the scale of the network and unearthing values and practice. Finally, this fourth essay in the series shines a light on funding and philanthropy and its role in supporting or suppressing how new possibilities emerge, evolve, and unfurl.
Real Scarcity is Coming
One aspect of the Western economic system has been the leveraging of manufactured scarcity. Markets have always played at scarcity to drive up demand and price. But that's a very different thing from real scarcity.
Although those in society's lower socioeconomic strata have always dealt with real scarcity, it has not been experienced by the majority of Americans in a generation.
But we are all about to find out what real scarcity is. What it means. What it feels like.
This was also manufactured… but perhaps not deliberately.
Nonetheless, it will hit us hard. It will hurt. We will suffer great loss. And to survive, we will have to change our relationship with "things".
We will be forced to make the shift from valuing quantity to valuing quality. Learning to "make do" with less will be a matter of survival. Luxury will be: enough food to get through the day, a roof over your head at night, some basic healthcare and basic security. This will be the measure of wealth for most of us.
But it's possible that the loss of excess can bring us closer to the fundamental beingness of life. Closer to what it means to be human. When we are no longer able to find a semblance of meaning in "things", we will look elsewhere. We will look to one another.











